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Welcome

Life is far from black & white, especially in our fast pace, disrupted world. A single message can be interpreted from a variety of perspectives, ranging on a spectrum influenced by the demographics and psychosocial graphics of the audience.

Globalization and mobility of communications have exposed us to increased diversity and nuances. We know that what people remember most is not what they saw, but how they felt, hence the importance of cultural adaptation. The appreciation and understanding of a message is influenced by context, thus the importance of making it clear, relevant and targeted.

ONE MESSAGE  I  SEVERAL INTERPRETATIONS  I  CONSIDER CONTEXT

SERVICES

Partnerships & Sponsorships

Our motto: stronger together. Our goal is to join groups who share the same values and target markets to create added value for their consumers. We use a three step approach:

  1. ANALYSIS: We analyze the marketplace, consumer behaviours and marketing assets
  2. DEVELOPMENT: We then develop programs and prepare sponsorship proposals
  3. SALES: Then we're ready to attract corporate investment for properties and identify experiential marketing opportunities for brands. We leverage their networks to achieve their respective objectives and create a Win-Win-Win for the consumer, the brand and the property 

Marketing & Communications

Based on your objectives and challenges, we will help you develop strategic and effective communication tools to reach your targeted audience.

Editing

Tell us what you want to say, we'll help you say it ... or show us what you have and we'll make it clearer.

Translation

From English to français or vice versa, we will ensure your message respects your target market's language as well as its culture.

WHO ARE WE ?

Nicole Vien

Reflecting today's mobile and dynamic workforce, we are a group of specialized consultants who join forces based on client objectives.


Independent and interactive, we apply our respective specialties to remain efficient and to build a team based on the project's criteria.

​

With a Masters in Sports Administration and 25 years of marketing experience, Nicole Vien, bilingual and bicultural, is your contact who will build the account team and manage the project to fulfill your needs and guarantee your complete satisfaction.

EXPERIENCE

Pro Bono / Volunteering

nicolevien@spectrum-comm.ca

Montréal   I   Québec  I  Canada

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