Life is far from black & white, especially in our fast pace, disrupted world. A single message can be interpreted from a variety of perspectives, ranging on a spectrum influenced by the demographics and psychosocial graphics of the audience.
Globalization and mobility of communications have exposed us to increased diversity and nuances. We know that what people remember most is not what they saw, but how they felt, hence the importance of cultural adaptation. The appreciation and understanding of a message is influenced by context, thus the importance of making it clear, relevant and targeted.
ONE MESSAGE I SEVERAL INTERPRETATIONS I CONSIDER CONTEXT
Our motto: stronger together. Our goal is to join groups who share the same values and target markets to create added value for their consumers. We use a three step approach:
Based on your objectives and challenges, we will help you develop strategic and effective communication tools to reach your targeted audience.
Tell us what you want to say, we'll help you say it ... or show us what you have and we'll make it clearer.
From English to français or vice versa, we will ensure your message respects your target market's language as well as its culture.
Reflecting today's mobile and dynamic workforce, we are a group of specialized consultants who join forces based on client objectives.
Independent and interactive, we apply our respective specialties to remain efficient and to build a team based on the project's criteria.
With a Masters in Sports Administration and 25 years of marketing experience, Nicole Vien, bilingual and bicultural, is your contact who will build the account team and manage the project to fulfill your needs and guarantee your complete satisfaction.
Montréal I Québec I Canada